In the olden days of web 1.0 every startup went through a transition…
You started out "B2C". Then when that didn't work you switched your business models to "B2B". And when that didn't work, you inevitably switched to "B2E".
Then you were deadpooled and listed on fuckedcompany.com.
Nowadays everyone just calls it a "pivot".
I think I like the old way better. I'm bringing it back, so don't even say the word pivot to me.
BTW. That graphic is a GIF. I'm also bringing those back. Animated.
And the blink tag.
And pets.com – but only the puppet.