Why don’t magazines stop printing so many stupid subscription forms? I had 4 in my copy of New Yorker. That seems a bit excessive for 1 magazine. And who actually subscribes via these forms? Haven’t they heard of the internet?
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Chris Anderson mentioned this recently, and gave some (poor) reasons why it happens.
http://www.longtail.com/the_long_tail/2007/10/the-connection-.html
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Chris Anderson mentioned this recently, and gave some (poor) reasons why it happens.
http://www.longtail.com/the_long_tail/2007/10/the-connection-.html